ERT: Program “Alentejo / Ribatejo 365” It will be released in November.
The "Alentejo / Ribatejo 365" program will be launched in November to support, financially, the external promotion of tourist activities in the two regions, announced the Regional Tourism Entity (ERT).
The "Alentejo / Ribatejo 365" is aimed at the internationalization of tourist events, through various means of promotion, with translation, initially, in English.
António Ceia da Silva, President of ERT Alentejo and Ribatejo, explained that the program, as its name indicates, It means that the two regions have tourist activities throughout the year and the initiative will serve to help secure more and better tourists.
According to Silva Supper, tour operators and municipalities can and should apply for this program, which has the support of the Secretariat of State for Tourism and Tourism of Portugal.
– I do not know, today, how many events in the Alentejo have promotional materials in English or other languages. I risk I would say zero. If a year from now we 100, we took a huge leap and we're gaining decisive international market for tourism in the Alentejo, He stressed.
The president of ERT said he believed the new program will allow gain international scale, and the promotion of cross-border events (through various communication media) the responsibility of the Tourism Promotion Agency of the Alentejo.
– A person can visit any country, if no leaflets, promotional materials and leaflets in their native language, It has more difficulties. And we want to provide that, at least the universal language is English, can allow any tourist who visit the Alentejo stay longer, he added.
Initially, the program only covers communication in English, but the ERT provides, no future, support the promotion of tourist activities in other languages.
