Beja: IPBeja launches fragrance. Were made 500 units. Unit cost to the public 15 euros.
The Institute "is not a perfumery, is an institution whose essence is the quality of training and the usefulness for the region ", It was noted in the presentation of the fragrance, which either as a starting point for “many good things”.
"We interpret a way of differentiating and innovative marketing that distinguishes us from other country's polytechnics, thus defined Ana Paula Figueira, responsible for the communication of the Polytechnic Institute of Beja (IPBeja), the launch of a perfume with the name of the institution.
The new leadership decided to "create a fragrance that identifies the IPBeja, and it has the smell of Alentejo ", justifying that the Institute "is not a perfumery, is an institution whose essence is the quality of training and the usefulness for the region ", held.
With the release of the perfume, the IPBeja "goes further than the economic part", with Ana Paula Figueira, quoted the text of the late journalist JN, Manuel António Pina, "Where it comes to cats and men", to argue that "the economic part is essential, but money does not buy everything ", justifying that it aims to "capture the attention of potential and current students, family and businesses ", concluded.
To create the perfume was essential the contribution of Luis Carvalho, botanist and director of the Botanical Museum IPBeja, who "found only elements for the perfume translate the region, like a fresh and sophisticated fragrance ", finished.
The creation of essence was the responsibility of a company Braga, having been made 500 units, to the unit cost to the public 15 euros, the IPBeja, will provide for two events which will be present, Futurália and Ovibeja.
Teixeira Correia
(journalist)
