DELTA Cafés: It has the confidence there Portuguese 15 consecutive years . Again “Trusted Brand 2016”
DELTA Cafes have confidence there Portuguese 15 consecutive years. This year 2016 got 62% preferences, in the category of cafes, the study "Trusted Brands", conducted by the magazine Reader's Digest.
This consumer study aims to identify brands that most consumers trust and evaluate the levels of confidence in products and services, spread 65 categorias.In the usual categories, national brands continue to deserve the trust of the Portuguese. ugly (85%), Well’s (74%), MOLAFLEX (64%), Luso (64%), Sagres (63%), Delta (62%), Sport Zone (57%), Zippy (57%), Médis (53%) are some of the insignia. News: WE (58%) dethrones MEO, EDP (46%) conquest place of CTT and RFM (26%) retrieves the first busy place 2015 by Radio Commercial.
"Trusted Brands in Europe 2016" was conducted by Reader's Digest for 16th consecutive year. Created 2001, the study "Trusted Brands" aims to measure the degree of trust that consumers place on brands, an assessment that allows companies to read the perception of your business, by their customers, and the measurement of their loyalty index, constituting an important tool in its strategic analysis.
In Portugal, This study was conducted through a questionnaire addressed to 13.200 magazine subscribers Reader's Digest. Responses were determined by open question method, without any suggestion, thereby causing spontaneous responses, between 15 September and 30 November 2015. Note that those who participate in this study is subject to inhibition by 24 months, which ensures a new sample every year.
