Delta: Company Nabeiro Group launches “Imperial Coffee” and enters in the health sector.
Delta Cafes Group will launch a new coffee drink cool under pressure, which dubs “Imperial Coffee”, as well as two new varieties of coffee capsules with vitamins and minerals, and will be sold in pharmacies and drug stores.
Delta Cafes Group will launch a new coffee drink cool under pressure, which dubs “Imperial Coffee”, as well as two new varieties of coffee capsules with vitamins and minerals, and will be sold in pharmacies and drug stores, announced Tuesday the group CEO, Rui Miguel Nabeiro.
The new coffee drink cool under pressure, or nitrocafé, Haze designated, intended for the Horeca channel and is due for release the first quarter of next year. Rui Miguel Nabeiro classified the new product as a “Imperial Coffee”.
The group also established a partnership with the start-up Why Not, founded in Portugal by the German couple Nils Schwentokowski and Steffi Hunstock, for the distribution of artisanal and organic soda Lemon's Mate. Rui Miguel Nabeiro indicated to reporters that Delta has taken an equity stake in the company, without specifying how much.
Delta will also introduce two varieties of coffee developed in partnership with laboratories Edol, that rely on vitamins and minerals. One of the lines is for the intellectual fatigue and the other for joint discomfort. These varieties of coffee capsules will be sold only in pharmacies and drug stores. And the CEO of the group revealed that the expected sales for the first year is “next to 600 thousand capsules”.
Another novelty to be launched in the first three months of 2020 it is a “blend” coffee dispensing added sugar, It is used as a natural sweetener carob. Rui Miguel Nabeiro indicates that sales in the first year “They stand at around one million capsules”.
Already on the coffee capsule 100% organic and biodegradable, announced in May, Host revealed that “It is a very big challenge we are having with the molds so we can meet the deadlines (it was the second half of this year), but will hit the market by the end of the year and we will meet that with which we are committed”.
Rui Miguel Nabeiro also revealed that next year will be operational one mushroom factory developed from coffee grounds resulting from the partnership with Nam, a start-up that is being incubated by Delta. The manager referred to a later date details on this project.
