The Campo Maior business founded by Rui Nabeiro in 1961 is widely recognized for its human side, sharing is one of the values by which it is governed.
To 43 year old, Rita Nabeiro is an executive director of Grupo Nabeiro, also having responsibility for the sustainability of the group. With several prizes won, as Trusted Brand or Consumer Choice, Rita insists on leading the group based on the values transmitted by the founder.
for the businesswoman, who quotes his grandfather when he said that “the soul is the secret of the business”, the growth of a company, and, consequently, of a better society, is only possible on the basis of sharing, individualism being a concept of the past, that has no place in the Campo Maiorense company. Constant learning from other companies and employees translates into a success mechanism, that every day contributes to a more sustainable business.
The company has won several national and international awards, as the Trusted Mark, Consumer Choice and Impact Award
An example of this is the MIND project, the internal innovation model of the Nabeiro Group, which has already earned the company the international Impact Award 2019, positioning it as one of the most innovative in the world. What does it consist of? on a platform, in which the more than 3.800 employees located around the world can submit ideas, where the best are selected to be worked on. of this project, Two products have already come out that delight consumers: o Croffee, a caffeinated cereal bar, e a GoChill, a range of coffee drinks to drink on-the-go.
Rita also shows that large investments are not necessary to make a company environmentally sustainable. Starting by “taking more basic steps” is a suggestion from the businesswoman, which gives as an example the placement of posters in bathrooms with alerts related to excessive energy and water consumption.
