Nabeiro group: Delta continues to innovate to win the top 10 of coffee brands in the World.
The Nabeiro Group - Delta Cafes presents its growth strategy of business that is based on two pillars: innovation and internationalization.
This strategy aims to achieve the aim of consolidating market leadership, Delta Q double turnover in five years and win the Top 10 of coffee brands in the World.
Recognized as an example of innovation and pioneering, the Nabeiro Group - Delta Cafés has been developing, more than 50 years of history, new concepts for different consumption occasions and reaching, increasingly, to new consumers.
"It is with great pride that we present today the strengthening of our business growth strategy. Innovation and internationalization are still structural pillars of the Group and we intend to continue the trend and add value to the various moments of consumption and sharing provided by coffee. We also believe that the presented innovations represent our strong commitment to adapt ourselves to the day-to-day lives of customers and consumers. Fully focused on the future we want to continue to look for opportunities and competitive advantages across borders, always based on quality and expertise of a group with more than 50 year history ", stresses Rui Miguel Nabeiro, Administrator Nabeiro Group - Delta Cafes.
First mobile espresso: Delta Q WALQ
Designing the future, Delta Q now features WALQ, a new, patented coffee extraction system, allowing pushing the experience of taking a perfect espresso Delta Q.
The WALQ is a ultra-compact mobile capsules extraction with complete energy self-sufficiency combined with an advanced hydraulic system developed by Nabeiro Group Innovation Center - disagrees with the company 2EAST. This system allows to extract all blends Delta system Q, with the quality and consistency to the brand always has accustomed its customers.
This is a consumer experience that allows not leave the place while watching an exciting sporting spectacle, a music festival or while, simply, expected at the stop meter by, train or bus.
Strategy
First mobile espresso: Delta Q WALQ, Bets on new market segment with Cereal Bars Croffee, exclusive innovations: Go Chill by Delta, Delta Drip Coffee, Delta Q QIDS and editing Chef`s Collection, signed by Chef Ljubomir and Chef Ricardo Costa and New international campaigns Delta Q ambassadors to Brazil and France, Ricardo Pereira and Pauleta.
