Delta Cafés presents the “Imagination” movement, an initiative inspired by the legacy of the brand's founder, Rui Nabeiro, that invites all generations to act towards a better future, because “if we all wanted to, the world would be extraordinary”.
This is a project that integrates the tribute program to the founder of Grupo Nabeiro – Delta Cafés and is based on gestures that, not day-to-day, can contribute to a better society.
To participate, simply register on the website, share what you want to do, where and when, upload a video and submit.
There is also a campaign, in digital and outdoor, with creativity from the agency Ivity Brand Corp, which aims to challenge the Portuguese to join this movement.
«More than remembering my grandfather with nostalgia, We want to keep your spirit alive, mobilizing society through an appeal to imagination and action from the heart. We want to inspire and be inspired. Create a wave of positivity, where every smile, shared act and idea contribute to building a better society, because just like my grandfather said: ‘if we all wanted to, the world would be extraordinary’”, stresses, in a statement, Rita Nabeiro, Administrator of the Nabeiro-Delta Cafés Group.