Opinion (Rogério COPETO / Official FNR): AS FAKE NEWS E ACOMUNICAÇÃO SOCIAL LOCAL.
It is increasingly difficult to know what is real and what is not, in the world of digital news, especially on social networks, so the news published by the Media (OCS) local level are the few that still can trust.
Rogério COPETO
Lieutenant Colonel of the GNR
Master in Law and Security and Homeland Security Auditor
Head of the Education Division / Command Doctrine and Training
It appears that now people are increasingly interested in local news than in national news, namely the political or economic, especially young people, it is easier to trust the news published by newspapers or radios locais.A benefit from this trust are the local context information platforms, because in addition to transmitting news reliable, transmit current news and real-time, which increases the appetite for this type of digital project information, It is your bet on quality content and exclusive, can be accessible on any platform, continually, whether through social networks, whether through research on search engines.
It is this combination that people increasingly value, and is ready even to pay for this kind of service, so that you can access news, anytime and anywhere, reducing increasingly in the future the use of advertising.
And with regard to fake news, the president of the United States of America (USA), Donald Trump has a daily expression, but that is not new, and it has played a very important role on the Internet and social networks, due to the ease with which we can access and share false or questionable content, with the consequences that advêm.As fake news They have the potential to cross the world, with a single click and with the aggravating circumstance of doers fake news are becoming increasingly sophisticated, as the financial incentive also cresce.Este financial incentive, serving to sponsor the pages that spread fake news, as is public knowledge, profit directly through the existing ads on those pages, serving bait headlines for clicks, with the direct purpose of generating revenue, also often associated with clik-bait headlines, providing sufficient information to make curious readers, but not enough to satisfy their curiosity without clicking the content vinculado.Atualmente the majority of people receive the news directly in your chronology Facebook, and it is common sense that the majority does not investigate the origin of these same news, giving them as credible, sharing them.
And with regard to the consequences of sharing fake news and the use of big data by social networks, such as Facebook, We had the opportunity to address this issue in our article entitled Artificial intelligence, published here in Lidador News 16 May 2018, which we refer to such a situation "He has been responsible for the election of US President, Donald Trump and outlet of the United Kingdom of the European Union, called Brexit".
As responsible for Brexi and the election of the current US President, He was appointed the company Cambridge Analytica, You will have "stolen" data 50 millions of US voters on Facebook, having so Mark Zuckerberg changed all the privacy policy of your social network and implemented measures to identify the fake news, particularly with the introduction of artificial intelligence algorithms, preventing its spread.
Furthermore, Facebook has made available a set of tips, that all users must take into account, when browsing news on your timeline, namely: "– Desconfia dos tÃtulos. As notÃcias falsas costumam ter tÃtulos vistosos em maiúsculas com pontos de exclamação. If the shocking statements of a title unbelievable sounding you, It is likely to be: – Presta atenção ao URL. Um URL estranho ou parecido a um oficial poderá ser o sinal de uma notÃcia falsa. Many false news try to imitate authentic news sources to make minor changes to the URL. You can access the site for you compare the URL with recognized sources; – Investiga a fonte. Certifica-te de que a notÃcia foi escrita por uma fonte na qual confias e que sabes ser fiável. If the news comes from an unknown organization, refer to section “About” your site; – Procura formatações incomuns. Muitas notÃcias falsas em sites têm erros ortográficos ou aspetos esquisitos. Read carefully if you find any of these signs; – Considera as fotografias. As notÃcias falsas costumam conter imagens ou vÃdeos manipulados. Sometimes, the photo may be authentic, but being out of context. You can search by image or photo to confirm its origin; – Examina as datas. As notÃcias falsas podem conter cronologias que não fazem sentido ou que foram mesmo alteradas; – Confirma os factos. Consulta as fontes do autor para confirmares se são fiáveis. The lack of facts or claims data to experts without identification can be a sign of a false report; – Vê outras notÃcias. Se nenhuma outra fonte de notÃcias estiver a noticiar o mesmo, It may indicate that the news is false. Are, on the contrary, It is reported by multiple sources that trust, it may be true; – The news is a joke? Sometimes, false news can be difficult to distinguish humor or satire. Confirms the source to find out whether they are known to create skits and pays attention to detail and tone of news that you should understand whether it is just a joke; – Algumas notÃcias são intencionalmente falsas. Pensa criticamente sobre as notÃcias que lês e partilha apenas notÃcias que acreditas serem credÃveis".
Finished recalling that false news, misleading or dubious and conspiracy theories can be harmful in many ways, Its main objective misinforming the public voting, without forgetting the pseudoscientific reports, without research, reasoning or peer review, which can have serious implications on public health, as well as urban legends, which are often utilized as real news, that only a mature and informed public can combat, where local media organizations play an important role, By remain faithful to reliable information and reasoned, and where the adversary is essential.
