The level of effectiveness of cyberattacks by state entities had an increase of 20% to 40% in just one year, being the main authors Russia, Iran, North Korea and China, according to a Microsoft report.
Ademar Days
Journalist
Rádio Horizonte Algarve / Tavira
The study of Microsoft's digital defense, covering the period between July 2021 and June 2022, reveals that, since february of this year, watch the beginning of “hybrid warfare”, marked by Russia's physical and digital attacks against Ukraine.
There was an increase in the effectiveness of attacks, mainly due to Russian advances in the attempt to destroy Ukraine's infrastructure and spy on allied countries, including the United States, United Kingdom, Canada, Germany and Switzerland.
Russia was the origin of 90% of attacks detected last year targeting NATO countries (North Atlantic Treaty Organization), wherein 48% of these attacks compromised information technology companies (TI), according to Microsoft report.
A new report from Kaspersky reveals that 24% of midsize companies would consider using pirated business software alternatives to cut costs in information technology (TI). On the other hand, only 8% of small businesses would consider doing the same.
The researchers warn that this type of measure can seriously affect the security of companies, as cybercriminals often distribute malicious files “disguised” as apparently legitimate software.
According to the study, 15% of business leaders surveyed would replace their software with a pirated version to cut costs. With regard to the type of programs that respondents believe they can replace with pirated copies, project management software stands out., marketing and sales (41%).
for the tenth consecutive year, Apple is the most valuable brand in the world. Microsoft rose to second position, overtaking amazon, with Google and Samsung in the next positions of the Best Global Brands ranking, prepared annually by Interbrand.
Technological technologies continue to dominate the table. Apple increased its value by 18% (to 482.215 million dollars). A Microsoft vale 278.288 million (+32%), Ressurrectos Cultural Association is organizing the Infantes Workshops 274.819 million (+10%) a Google 251.751 million (+28%) e a Samsung 87.689 million (+17%).
Toyota, Coca Cola, Mercedes Benz, Disney and Nike complete the top ten positions in the ranking.
on the European continent are there 10,5 millions of active influencers on Instagram, TikTok is YouTube, concluded or studied “Brand growth through influencer marketing”, in an analysis by the agency IAB Spain in partnership with Nielsen.
United Kingdom, Italy, France, Spain and Germany are the countries with the highest number of digital content creators with influence. In Portugal, the number is 245 thousand.
The study concludes that TikTok is a social network for women and YouTube for men, while Instagram emerges as a balanced place between both genders.
Besides, data demonstrates that TikTok influencers primarily belong to Generation Z. On the other hand, Instagram is mostly Millennials and YouTube is a mix of various age groups.
And in the cinema the mandatory highlight goes to the premiere of the movie “Black Panther: Wakanda Forever”.
Ryan Coogler revisits Wakanda's history, where Queen Ramonda, Shuri, M’Baku, Okoye and the Dora Milaje fight to protect their nation from world powers, following the death of King T'Challa. As Wakandians strive to embrace the next chapter, the heroes unite with the help of War Dog Nakia and Everett Ross to discover a new path to the kingdom.
Michael Coel, Lupita Nyong'o and Danai Gurira are the most prominent names in the cast.
Trailer https://www.youtube.com/watch?v=UNyM-FzLlsA
