A report on the prospects for 2024 brings out, based on data from Chartbeat, that traffic to news sites from Facebook fell 48% in 2023, with X traffic (formerly known as Twitter) decreasing 27%, indicating that 62% of media managers are apprehensive about this scenario.
Ademar Days
Journalist
Radio Horizonte Algarve / Tavira
To 77% of respondents state that they will focus more on their own direct communication channels in 2024, with 22% to resort to cost reduction and a similar proportion (20%) trying alternative third-party platforms.
In terms of news formats, the majority of respondents indicate that they will create more videos (+64 net points), mais newsletters (+52) and more podcasts (+47), but the same number of news articles.
Social networks will increase your dominance in news distribution, according to a report from the Iberifier observatory, which concludes that the media will have to adapt their strategies in a scenario of “information saturation”.
This is one of the trends outlined for 2025/2030 in a study by the Iberian Observatory of Digital Media and Disinformation (Iberifier), from interviews with 71 experts on 16 areas – from AI to new narratives, from social networks to ‘big data’ – which resulted in a summary text, then submitted to the opinion of 101 directors and media managers from Portugal and Spain.
The media, reads in the study, will have to adapt their communication strategies “in a context of changing algorithms and information saturation, more radical than ever”.
The study also concludes that the media will go through the ‘revolution’ yes IA, which will require further verification (‘fact checking’) in combating disinformation.
More than three quarters (76%) of e-commerce companies operating in Portugal already take advantage of artificial intelligence tools. these, 24% already have this type of technology fully implemented, while 52% are in the testing and experimentation phase and 24% continue to evaluate whether and how AI can be implemented in your organization.
These data, now revealed by Salesforce's State of Commerce report, align with other numbers already calculated, where it was concluded that 17% of all Christmas shopping orders, no value 199 billion, This year they will have already been influenced by AI.
You're on Spotify find out more data about music consumption in 2023, this time more focused on Portugal.
The company says that last year was “marked by the growth of 42% of local music consumptionâ€, with Portuguese rapper Van Zee standing out as an emerging artist and Drenchill being the Portuguese artist with the most streams in other countries. As for the most listened to album, The Portuguese’s preference was for ‘The Eminem Show’, album with more than 20 years which was also the most listened to in Portugal.
With regard to genres, pop was the most listened to in cities like Lisbon, Albufeira, Lighthouse, Funchal and Leiria, with Portuguese pop and hip-hop as well as fado being the most listened to Portuguese musical genres abroad.
And in the cinema the highlight goes to the premiere of the thriller “Dogmanâ€.
“When a man is in trouble, God sends you a dog.†The phrase is by Alphonse de Lamartine and adapts perfectly to this film, once, in the story of “Dogmanâ€, A boy mistreated by life finds salvation through the love of his dogs.
This film is directed by Frenchman Luc Besson and features Caleb Landry Jones, Marisa Berenson and Christopher Denham as notable names in the cast.
Trailer https://www.youtube.com/watch?v=7EXOJQWE52w
