A HubSpot study, entitled “The State of Marketing in Brazil”, shows that the use of short videos generated the highest return on investment in 2024, with 21% of industry leaders to point out that this is the most effective strategy.
Ademar Days
Journalist
Radio Horizonte Algarve / Tavira
The analysis also indicates that 9% of companies plan to increase their investments in this area in 2025, which reflects the growing popularity of platforms like TikTok, Reels e YouTube Shorts.
In second place comes influencer marketing (12%) and thirdly, creating content that reflects the brand’s values (9%).
One study states that listening to music while working can improve cognitive skills.
According to a study by the Georgia Institute of Technology, music's impact on productivity and memory depends on its predictability and novelty. Familiar melodies can improve sustained attention, crucial for tasks that require concentration, while music with unexpected changes can increase alertness and problem-solving ability.
There, therefore, a difference in performance when participants are familiar with the background music and when they are not. As such, It is recommended that you adapt the playlist to the task at hand.
We continue with the music with “Rolling Stone” publishing a list of the 50 most disappointing albums in music history.
The list includes albums by renowned names in the music industry, until “if you are a successful artist, with a long career, There will inevitably be a time when fans and critics feel disappointed by a new work.”, justifies the magazine. Although, long-term, we can have a different evaluation of this album that disappointed us.
Check the list at https://www.rollingstone.com/music/music-lists/most-disappointing-albums-ever-1235111528/john-lennon-some-time-in-new-york-city-1235112366/
And in video games, on the latest GamesIndustry podcast, it was revealed that the digital format represents 75% of units sold, of new games, in Europe, along 2024, increased 12% about 2023.
However, There are differences between each console. Xbox consoles, 81% of new games were purchased in digital format, increased 7% about 2023. Nas consolas PlayStation, the increase was 11% face a 2023, which sets the bar for 68%. Na Nintendo Switch, 39% of new releases were purchased in digital format, a descent from 1%, but Nintendo titles are not included here.
An exception to the rule: the game “Astro Bot” sold better in physical format than in digital format.
Finally or film, with the premiere of the week that we highlight being the animated film “Transformers: The Beginning” (“Transformers: One” no original).
This is the untold story of the origin of Optimus Prime and Megatron, known as sworn enemies, but who were once friends linked like brothers and who changed the destiny of Cybertron forever.
Chris Hemsworth, Bryan Tyree Henry and Scarlett Johansson are among the actors who voice the characters.
Josh Cooley signs the achievement.
Trailer https://www.youtube.com/watch?v=XQOtEoGaomw&t=7s
